Product Designer working at the intersection of product, brand, and growth.
I turn complex products into clear experiences and help teams ship, communicate, and scale them.
10+
Years Product Design (UX/UI)
8
Years leading design in B2B SaaS
4
Design systems built and scaled
3
AI-driven products built end-to-end
8
Countries, global teams (remote + on-site)
Work
What I Do
What I Actually Do
I design products people understand and experiences that help them grow. Most of my work sits at the intersection of product, brand, and execution. I don't just focus on usability, I help teams turn complex ideas into clear, usable, and scalable experiences across product, web, and communication.
Product Design
End-to-end product design (0 to 1 and scale) · Data-heavy interfaces · Design systems and scalable UX patterns · Interaction design and prototyping
Systems & Tech
Figma (advanced components and systems) · HTML / CSS / JS for real-world constraints · Design systems and accessibility · Responsive and cross-platform thinking
Brand & Visual
Visual systems and UI polish · Branding applied to product · Creative direction across touchpoints
Growth & Execution
Landing pages · Marketing assets and social content · Video editing and motion for product storytelling · Cross-functional work with marketing and sales
How I work
Strong collaboration with product, engineering, and business teams · Fast iteration based on data and feedback · Comfortable working in ambiguity and building structure from scratch
AI Workflow
I use AI as a practical accelerator for product design and delivery. It helps me move faster in early exploration and stay sharper in documentation and communication, while keeping decisions grounded in user needs and technical constraints.
AI in my daily workflow
- Fast research: quick technical and product research on specific features and patterns to unblock design decisions.
- Early prototyping: generate and validate early-stage prototypes and interaction flows before investing in a full build.
- Copy polish: refine UX writing, empty states, errors, onboarding copy, and tone consistency.
- Component documentation: currently using AI to document components and generate design flows more directly from structured component knowledge.
Tools I use
Figma Make, VS Code with Claude / API integration, and OpenAI for general queries and drafting.
Security
I follow company security guidelines and never expose sensitive customer data when using AI tools.
AI-built projects
Viwdio · Gymyan · TablaStars
Process
A refined process backed by 15 years of experience, designed to adapt to any scope, from quick iterations to large-scale systems.
01 — Discovery & Research
Deep diving into user needs through research, interviews, and competitive analysis. Understanding the problem is always the first step to solving it.
02 — Ideation & Strategy
Defining problems, ideating solutions, and creating strategic frameworks. Wireframing concepts, validating them through rapid prototyping, and aligning with product and engineering teams.
03 — Design & Development
Crafting high-fidelity designs and building production-ready specs. Iterating fast, bridging design and engineering to deliver pixel-perfect experiences.
04 — Testing & Launch
Rigorous testing, refinement, and deployment. Monitoring performance and gathering insights for continuous improvement.
Contact
Let’s build and ship.
I'm currently available for freelance projects and full-time opportunities. Let's discuss how we can work together to create something meaningful.