Work
About
I'm a Product Designer with over 15 years of experience turning complex products into intuitive experiences. I've worked across data-heavy platforms, developer tools, and SaaS products, designing systems that empower users, reduce friction, and deliver measurable results.
My approach blends technical depth with creative curiosity. I enjoy understanding how things work under the hood, from APIs to UI frameworks, because design decisions make more sense when you know what's possible. Outside of design, I'm a musician, video editor, and storyteller. I believe every great product tells a story, my job is to make sure it's one worth using.
Skill Set
Core Skills
Product Design • Interaction Design • Prototyping • UX/UI Systems • SaaS Platforms • Data Visualization
Technical
Figma • HTML / CSS / JS • Design Systems • Accessibility • Responsive Design • Adobe Suite
Collaboration
Storytelling • Stakeholder Alignment • Rapid Iteration • Product Strategy • Cross-Functional Teams
Bonus Skills
Animation • Video Editing • Creative Direction • AI Enthusiast
Process
A refined process backed by 15 years of experience, designed to adapt to any scope, from quick iterations to large-scale systems.
01 — Discovery & Research
Deep diving into user needs through research, interviews, and competitive analysis. Understanding the problem is always the first step to solving it.
02 — Ideation & Strategy
Defining problems, ideating solutions, and creating strategic frameworks. Wireframing concepts, validating them through rapid prototyping, and aligning with product and engineering teams.
03 — Design & Development
Crafting high-fidelity designs and building production-ready specs. Iterating fast, bridging design and engineering to deliver pixel-perfect experiences.
04 — Testing & Launch
Rigorous testing, refinement, and deployment. Monitoring performance and gathering insights for continuous improvement.
Resume
Work Experience
UX/UI Lead Designer
Qrvey — Barranquilla, Colombia / Washington D.C, USA • Aug 2017 – Present
- Lead the end-to-end product experience, from discovery to handoff.
- Design interfaces for data analytics, dashboards, and automation modules.
- Implemented a scalable Design System in collaboration with engineering.
- Aligned UX work with product growth and adoption metrics.
UX/UI Designer
Zemoga Inc. — Bogotá, Colombia / Chicago, USA • Sep 2016 – Aug 2017
- Designed interfaces for web and mobile apps in fintech and e-commerce.
- Worked in design sprints with multicultural teams.
- Defined user flows and interactive prototypes for US-based clients.
Head of UX/UI Design
Qrvey — Barranquilla, Colombia / Washington D.C, USA • May 2016 – Sep 2016
- Built the foundation of the UX/UI design area and collaboration processes.
Creative Director
Ideaware Co. — Barranquilla, Colombia • Jan 2015 – May 2016
- Led digital experiences and campaigns for international clients.
Senior Web / Graphic Designer
Sonovista Publicidad — Barranquilla, Colombia • May 2009 – Dec 2014
- Designed and developed digital experiences for national brands.
Graphic Designer
Pintuven S.A. — Maracay, Venezuela • Jul 2007 – Dec 2008
- Designed advertising materials, visual identity, and packaging.
Education
Universidad Autónoma del Caribe — Barranquilla, Colombia
Bachelor's Degree in Graphic Design • 2003 – 2007
Torre Buriel — Madrid, Spain
Online Course in UX/UI Design • 2007
Instituto Meyer — Medellín, Colombia
Intensive English Course • 2001
Technical Skills
UX Research • Information Architecture • Wireframing • Prototyping • Interaction Design • Usability Testing • Design Systems • Data Visualization • HTML/CSS/JS • Basic Python • Agile Collaboration • Figma • Jira • Notion
Contact
Let’s build and ship.
I'm currently available for freelance projects and full-time opportunities. Let's discuss how we can work together to create something meaningful.